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1. Ogilvy on advertising

David Ogilvy

London : Wellback, 2020

PRA310

2. 我地廣告

曾錦程, 劉昆祐著

香港 : 中華書局(香港)有限公司, 2017

PRA460

PRA330

3. 广告翻译理论与实践

李克兴著

北京市 : 北京大学出版社, 2010

ENG213

4. Brand New China : Advertising, Media, and Commercial Culture

Jing Wang

Cambridge, Mass. : Harvard University Press, 2008

GEB109

5. The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett

interviewed by Denis Higgins

New York ; London : McGraw-Hill, c2003

PRA310

6. 十個廣告九個醜

曾錦程, 陳大仁

香港 : 一本堂, 2002

PRA310

7. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

8. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Pete Barry

PRA330

9. Contemporary advertising and integrated marketing communications

Michael F. Weigold, William F. Arens

BUS304

BUS502

10. Global marketing & advertising : understanding cultural paradoxes

Marieke de Mooij

GEB201

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