The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Pete Barry
New York, New York : Thames & Hudson, 2016 ©2016
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.1 BAR 2016 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Advertising
- Advertising campaigns
- Advertising copy
- Language:
- English
- ISBN:
- 9780500292679
- Course:
- PRA330
Advertising Strategy and Design - Note:
- "Reprinted 2020" -- Title page verso.
- "3rd edition: +social media and more" -- Title page.
- Bibliography:
- Includes bibliographical references (page 315) and index
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