Global marketing & advertising : understanding cultural paradoxes
Marieke de Mooij.
London ; Thousand Oaks, California : Sage Publications Ltd, 2022.
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.802 MOO 2022 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Target marketing > Cross-cultural studies.
- Advertising > Cross-cultural studies.
- Consumer behavior > Cross-cultural studies.
- Language:
- English
- ISBN:
- 9781529732504, 1529732506
- Course:
- GEB201
International Communication in the Digital Age - Bibliography:
- Includes bibliographical references and index.
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