The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
interviewed by Denis Higgins.
New York ; London : McGraw-Hill, c2003.
"The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life."--BOOK JACKET.
Physical items: 3, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 659.1 HIG 2003 | Available |
| English Book (4/F) | 659.1 HIG 2003 | Available |
| English Book (4/F) | 659.1 HIG 2003 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Advertising.
- Advertising copy.
- Advertising executives > Interviews.
- Publication Year:
- 2003
- Language:
- English
- Published:
- New York, London
- ISBN:
- 0071410937
- Course:
- PRA310
Advertising Copywriting - Series:
- A McGraw-Hill advertising classic
- Note:
- Originally published: Lincolnwood, Ill. : Contemporary, 1965.
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