Brand New China : Advertising, Media, and Commercial Culture
Jing Wang
Cambridge, Mass. : Harvard University Press, 2008.
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Physical items: 1, Online items: 0
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Online Resources
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.10951 WAN 2008 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Advertising > China.
- Marketing > China.
- Brand name products > China.
- Publication Year:
- 2008
- Language:
- English
- Published:
- Cambridge, Mass
- ISBN:
- 9780674047082
- Course:
- GEB109
Popular Culture in East Asia - Bibliography:
- Includes bibliographical references (p. 357-392) and index.
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