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Advertising Copywriting (PRA310)

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book 1. Ogilvy on advertising
David Ogilvy
London : Wellback, 2020
PRA310

book 2. The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
interviewed by Denis Higgins
New York ; London : McGraw-Hill, c2003
PRA310

book 3. 十個廣告九個醜
曾錦程, 陳大仁
香港 : 一本堂, 2002
PRA310

book 4. Hey, Whipple, squeeze this : the classic guide to creating great ads
Luke Sullivan and Edward Boches
PRA310

book 5. Hidden persuasion : 33 psychological influence techniques in advertising
Andrews, Van Leeuwen & Van Baaren
PRA310


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