Contemporary advertising and integrated marketing communications
Michael F. Weigold, William F. Arens.
New York, NY : McGraw Hill LLC, [2023] ©2024
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
Physical items: 2, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 659.1 ARE 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Advertising.
- Language:
- English
- ISBN:
- 9781266077098
- Course:
- BUS304
Marketing Strategy - BUS502
Marketing Communications and Brand Management - Bibliography:
- Includes bibliographical reference and indexes.
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