Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University.
New York, NY : McGraw Hill LLC, [2023] ©2024
"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
Physical items: 8, Online items: 0
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Location | Call number | Status |
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Course Reserve (3/F Special Collection) | 659.1 BEL 2023 | Available |
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Bibliographic Information
- Format:
- Book
- Subject:
- Advertising.
- Sales promotion.
- Communication in marketing.
- Language:
- English
- ISBN:
- 9781266149061, 9781266090608, 9781266854668
- Course:
- BUS360
Consumer Behaviour - BUS304
Marketing Strategy - BUS130/233
Principles of Marketing - BUS240
Customer Insights and Experiences - BUS502
Marketing Communications and Brand Management - JOUR450
Honours Project - PRA330
Advertising Strategy and Design - Bibliography:
- Includes bibliographical references and indexes.
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