HKSYU Course Resources

Ogilvy on advertising

David Ogilvy.
London : Wellback, 2020
"A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher

Availability

At the library
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Bibliographic Information

Format:
book Book
Author:
Ogilvy, David, 1911-1999
Subject:
Advertising
Advertisers
Sales promotion
Publication Year:
2020
Language:
English
Published:
London
ISBN:
1853756156, 9781853756153
Course:
PRA310
Advertising Copywriting
Note:
Originally published: London: Pan, 1983
"This edition published in 2020 by Wellback" -- T.p. verso.
Bibliography:
Includes bibliographical references (p. 218) and index.

 

 


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