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Bloomberg Professional Service is a key financial source for current and historical information on equities, fixed income securities, foreign exchange, derivatives and commodities. Also included are company profiles and financial statements, analysts' forecasts, market news and global economic data. Excel Add-in is also available for data extraction.
Remarks:
Need to use Shue Yan webmail to register the Bloomberg account
Business (Gale OneFile) provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Users will understand the activities of companies and industries worldwide through nearly 4,000 leading business and trade publications, updated daily. Complementing these titles is a selection of international, U.S., and regional news publications, all available on the state-of-the-art InfoTrac platform.
Features:
4,000 leading business and trade publications
A selection of international, U.S., and regional news publications
Economics and Theory (Gale OneFile) offers instant access to full-text academic journals and magazines—with a strong emphasis on titles covered in the EconLit bibliographic index. Powered by Gale OneFile, it includes more than 1,800 titles. Content is useful for starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.
Educator's Reference Complete (Gale OneFile) provides full text for titles in the Eric database and covers multiple levels of education from preschool to college, and every educational specialty—such as technology, bilingual education, health education, and testing. It also provides insight on issues in administration, funding, and policy.
Entrepreneurship (Gale OneFile) is updated daily and provides insights, tips, strategies, and success stories. Users find more than 500 subject-appropriate, active, full-text periodicals, including: Beverage Industry, Black Enterprise, Economist, Entrepreneurship: Theory and Practice, HR Magazine, Real Estate Weekly, Restaurant Business, Tea & Coffee Trade Journal, and more.
Insurance and Liability (Gale OneFile) provides access to academic journals and trade publications covering the insurance industry and topics such as labor relations, mortgage banking, legal issues, and more. The database offers content of interest to individual property owners and multinational corporations alike.
Leadership and Management (Gale OneFile) provides access to authoritative periodical content covering topics as diverse as 21st century skills, learning disorders, standardized testing, home schooling and more. Updated daily, this library resource is useful for researchers or any professional educator interested in professional development.
WARC offers a global view of the advertising and marketing sector, providing information and tools to help you produce creative campaigns. It includes hundreds of case studies featuring strategies from leading brands, best practice guides, reports on emerging industry trends, benchmarking tools, educational content, and verified advertising investment. It covers various topics such as brand building, creativity, analytics, and marketing management.
Our Library subscribed the below three tabs:
WARC Strategy Inspire your thinking, put insight and evidence at the heart of your marketing decisions and prove your business case.
WARC Creative Maximise the effectiveness of your creativity and transform the commercial impact of your marketing.
WARC Media Make the most of your media investment, reach the right audience and maintain a competitive edge
Features:
WARC Strategy
Over 27,200 effective campaign case studies.
Best Practice and Trend Reports.
WARC Guides
The Anatomy of Effectiveness Series
Strategy Toolkit
WARC Creative
The Creative Effectiveness Ladder
Creative Effectiveness Planner
Creative Campaign
WARC Rankings Reports
WARC Interactive Rankings
WARC Media
AI-powered ad investment forecasts
A robust suite of investment benchmarks
Quarterly media consumption metrics and forecasts
Functions:
Basic search & Advanced search
Filters
Data visualization tools
Download PDF
Interactive Dashboard
Sources:
Advertising, market case studies, trend analysis, and research reports.
To fulfill the information need on study and
research, Library always arrange the online databases for Shue Yan Community to try and
comment. If you have any comments about the trial databases or trial request, please send to
pcomment@hksyu.edu. Your
comments will be appreciated.
> Database List by Subject: Economics and Finance
