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Marketing Communications and Brand Management (BUS502)
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George E. Belch & Michael A. Belch, San Diego State University
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
Michael F. Weigold, William F. Arens
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
Kevin Lane Keller, Vanitha Swaminathan