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Marketing Communications and Brand Management (BUS502)

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David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Michael F. Weigold, William F. Arens
Kevin Lane Keller, Vanitha Swaminathan
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
George E. Belch & Michael A. Belch, San Diego State University

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