Consumer behavior : buying, having, and being
Michael R. Solomon, Cristel Antonia Russell.
Hoboken, N.J. : Pearson., 2024.
"The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyoncé, and show practical applications of CB." --
Physical items: 8, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| New Additions (2/F) | 658.8342 SOL 2024 | Available |
| Course Reserve (3/F Special Collection) | 658.8342 SOL 2024 | Available |
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|---|---|---|
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Bibliographic Information
- Format:
-
Book
- Subject:
- Consumer behavior.
- Consumers > Attitudes.
- Publication Year:
- 2024
- Language:
- English
- Published:
- Hoboken, N.J.
- ISBN:
- 9780137865093, 0137865090
- Course:
- BUS130/233
Principles of Marketing - BUS501
Consumer Psychology - BUS502
Marketing Communications and Brand Management - BUS503
Applications of Psychology to Marketing - Bibliography:
- Includes bibliographical references and indexes.
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