Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller, Vanitha Swaminathan.
Harlow, Essex : Pearson Education Limited, [2020] ©2020
Physical items: 3, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.827 KEL 2020 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Brand name products > Management.
- Language:
- English
- ISBN:
- 9781292314969, 1292314966
- Course:
- BUS304
Marketing Strategy - BUS502
Marketing Communications and Brand Management - GEB102
Media and Society - Note:
- Actually published in 2019.
- "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."
- Bibliography:
- Includes bibliographical references and index.
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