Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
Hoboken, NJ : Pearson, [2023] ©2024
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Physical items: 4, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.8 KOT 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing.
- Language:
- English
- ISBN:
- 9780137864898, 9781292449364, 1292449365
- Course:
- BUS130/233
Principles of Marketing - BUS304
Marketing Strategy - BUS340
Internet and Social Media Marketing - BUS502
Marketing Communications and Brand Management - Note:
- Revised edition of Principles of marketing, 2019.
- Bibliography:
- Includes bibliographical references (pages 689-737) and indexes.
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