Consumer behavior : building marketing strategy
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins.
New York, NY : McGraw Hill LLC, [2024] ©2024
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
Physical items: 2, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83420973 HAW 2024 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Consumer behavior > United States.
- Market surveys > United States.
- Consumer behavior > United States > Case studies.
- Language:
- English
- ISBN:
- 9781266114762
- Course:
- BUS502
Marketing Communications and Brand Management - BUS360
Consumer Behaviour - Note:
- Revised edition of the authors' Consumer behavior, [2020]
- Bibliography:
- Includes bibliographical references and indexes.
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