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Marketing Communications and Brand Management (BUS502)
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Michael F. Weigold, William F. Arens
George E. Belch & Michael A. Belch, San Diego State University
Kevin Lane Keller, Vanitha Swaminathan
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024