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Principles of Marketing (BUS130/233)

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book 1. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

book 2. Digital marketing excellence : planning, optimizing and integrating online marketing
Dave Chaffey and PR Smith
BUS130/233

book 3. Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison
BUS130/233

BUS472

book 4. Marketing strategy and competitive positioning
Graham Hooley... [and three others]
BUS130/233

book 5. Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
BUS130/233

BUS304

BUS340

BUS502

book 6. Essentials of marketing
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
BUS130/233

BUS240

book 7. Consumer behavior : buying, having, and being
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
BUS130/233

BUS501

BUS502

BUS503

book 8. Innovation management and new product development
Paul Trott, Portsmouth Business School
BUS304

BUS130/233

book 9. Principles of marketing for a digital age
Tracy L. Tuten
London : SAGE, 2020
BUS130/233

book 10. Essentials of services marketing
Jochen Wirtz
SW480

BUS130/233


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