HKSYU Course Resources

Essentials of services marketing

Jochen Wirtz.
Harlow : Pearson Education Limited, [2023]

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Bibliographic Information

Format:
book Book
Author:
Wirtz, Jochen
Subject:
Service industries > Marketing.
Language:
English
ISBN:
1292425199, 9781292425191
Course:
SW480
Social Work Management
BUS130/233
Principles of Marketing
Bibliography:
Includes bibliographical references and indexes.

 

 


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