Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison
New York, NY : McGraw Hill LLC, [2024]
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Physical items: 2, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 ESS 2024 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing research.
- Language:
- English
- ISBN:
- 9781266261503, 1266261508
- Course:
- BUS130/233
Principles of Marketing - BUS472
Capstone Project II (Research Project) - Bibliography:
- Includes bibliographical references and indexes.
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