Essentials of marketing
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD.
New York, NY : Mcgraw-Hill, 2020, ©2021
Physical items: 2, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.8 MCCA 2020 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing.
- Publication Year:
- 2020
- Language:
- English
- Published:
- New York, NY
- ISBN:
- 9781260570915
- Course:
- BUS130/233
Principles of Marketing - BUS240
Customer Insights and Experiences - Bibliography:
- Includes bibliographical references (p. 685-732) and indexes.
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