Principles of marketing for a digital age
Tracy L. Tuten.
London : SAGE, 2020
"This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age." -- Worldcat
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.8 TUT 2020 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Internet advertising.
- Internet marketing.
- Publication Year:
- 2020
- Language:
- English
- Published:
- London
- ISBN:
- 978-1526423344
- Course:
- BUS130/233
Principles of Marketing - Bibliography:
- Includes bibliographical references (p. [406]-449) and index.
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