HKSYU Course Resources Search Results

You searched for: Subject Advertising. Publication Year Unknown

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1. Contemporary advertising and integrated marketing communications

Michael F. Weigold, William F. Arens

BUS304

BUS502

2. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Pete Barry

PRA330

3. Ogilvy on advertising in the digital age

Miles Young

PRA430

4. Advertising law and regulation

Oliver Bray, Giles Crown, Rupert Earle, Geraint Lloyd-Taylor

JOUR370

5. Hey, Whipple, squeeze this : the classic guide to creating great ads

Luke Sullivan and Edward Boches

PRA310

6. The psychology of advertising

Bob M. Fennis, Wolfgang Stroebe

BUS501

7. Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

PRA420

8. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

9. Global marketing & advertising : understanding cultural paradoxes

Marieke de Mooij

GEB201

10. Hidden persuasion : 33 psychological influence techniques in advertising

Andrews, Van Leeuwen & Van Baaren

PRA310

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