Integrated advertising, promotion, and marketing communications
Kenneth E. Clow, Donald Baack.
Upper Saddle River : Pearson, 2022. ©2022
"A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world." --
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 659.1 CLO 2022 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Communication in marketing.
- Advertising.
- Language:
- English
- ISBN:
- 129241121, 9781292411217
- Course:
- PRA420
Integrated Marketing Strategies & Planning - Bibliography:
- Includes bibliographical references (pages 435-449) and indexes.
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