Ogilvy on advertising in the digital age
Miles Young.
London : Goodman, 2017.
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
Physical items: 2, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 659.144 YOU 2017 | Available |
| English Book (5/F) | 659.144 YOU 2017 | Item not in place |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Internet advertising.
- Advertising > History.
- Language:
- English
- ISBN:
- 9781847960870
- Course:
- PRA430
Audio-Visual Production in Public Relations and Advertising - Note:
- "First published in Great Britain by Goodman 2017"--Title page verso.
- Bibliography:
- Includes bibliographical references (pages 274-277) and index.
More Like This
We are sorry, we do not have information about other items like this.