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1. 我地廣告

曾錦程, 劉昆祐著

香港 : 中華書局(香港)有限公司, 2017

PRA460

PRA330

2. 十個廣告九個醜

曾錦程, 陳大仁

香港 : 一本堂, 2002

PRA310

3. Contemporary advertising and integrated marketing communications

Michael F. Weigold, William F. Arens

BUS304

BUS502

4. The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett

interviewed by Denis Higgins

New York ; London : McGraw-Hill, c2003

PRA310

5. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Pete Barry

PRA330

6. Ogilvy on advertising in the digital age

Miles Young

PRA430

7. The psychology of advertising

Bob M. Fennis, Wolfgang Stroebe

BUS501

8. Ogilvy on advertising

David Ogilvy

London : Wellback, 2020

PRA310

9. Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

PRA420

10. 广告翻译理论与实践

李克兴著

北京市 : 北京大学出版社, 2010

ENG213

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