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book 1. Consumer behavior : understanding consumers - designing marketing activities
Stefan Hoffmann and Payam Akbar
BUS360

book 2. Consumer behaviour
Zubin Sethna
BUS360

book 3. APA handbook of consumer psychology
Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors
BUS501

book 4. Consumer psychology : theories & applications
Hazel Huang
BUS501

book 5. Essentials of consumer behavior : an applied approach
Debra L. Stephens
BUS501

book 6. Handbook of research methods in consumer psychology
edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz
BUS501

book 7. What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics
Melina Palmer
BUS523

book 8. Consumer behavior : building marketing strategy
David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins
BUS502

BUS360

book 9. Consumer behaviour : applications in marketing
Robert East [and three others]
BUS360

book 10. Consumption and everyday life
Mark Paterson
SOC412


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