HKSYU Course Resources

Consumer behaviour : applications in marketing

Robert East [and three others].
London ; Thousand Oaks, California : SAGE Publications Ltd, 2022. ©2022

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Bibliographic Information

Format:
book Book
Author:
East, Robert, 1940-
Subject:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.
Marketing.
Language:
English
ISBN:
9781529730838
Course:
BUS360
Consumer Behaviour
Bibliography:
Includes bibliographical references (pages 303-345) and index.

 

 


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