HKSYU Course Resources

Handbook of research methods in consumer psychology

edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz.
New York, NY : Routledge, 2019. ©2019

Availability

At the library
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Bibliographic Information

Format:
book Book
Subject:
Consumers > Psychology.
Consumer behavior.
Language:
English
ISBN:
9780815352983
Course:
BUS501
Consumer Psychology
Bibliography:
Includes bibliographical references and index.

 

 


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