APA handbook of consumer psychology
Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors.
Washington, D.C : American Psychological Association, 2022.
"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior"--
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
Location | Call number | Status |
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English Oversized Book (5/F) | O 658.8342 APA 2022 | Available |
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Bibliographic Information
- Format:
- Book
- Subject:
- Consumer behavior.
- Marketing > Psychological aspects.
- Consumers > Psychology.
- Consumers > Attitudes.
- Language:
- English
- ISBN:
- 9781433836428
- Course:
- BUS501
Consumer Psychology - Series:
- APA handbooks in psychology.
- Bibliography:
- Includes bibliographical references and index.
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