HKSYU Course Resources

George E. Belch & Michael A. Belch, San Diego State University

Leon G. Schiffman, Joseph Wisenblit

Michael F. Weigold, William F. Arens

Paul Trott, Portsmouth Business School

Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine

Greg W. Marshall, Mark W. Johnston

Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver

Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina

Kevin Lane Keller, Vanitha Swaminathan