M : marketing
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver.
New York, NY : McGrawHill, [2023]
"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.8 GRE 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing.
- Language:
- English
- ISBN:
- 9781265056704, 1265056706
- Course:
- BUS304
Marketing Strategy - Bibliography:
- Includes bibliographical references and indexes.
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