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Marketing Strategy (BUS304)
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George E. Belch & Michael A. Belch, San Diego State University
Leon G. Schiffman, Joseph Wisenblit
Michael F. Weigold, William F. Arens
Paul Trott, Portsmouth Business School
Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine
Greg W. Marshall, Mark W. Johnston
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
Kevin Lane Keller, Vanitha Swaminathan