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Marketing Strategy (BUS304)
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Michael F. Weigold, William F. Arens
George E. Belch & Michael A. Belch, San Diego State University
Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver
Kevin Lane Keller, Vanitha Swaminathan
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
Greg W. Marshall, Mark W. Johnston
Leon G. Schiffman, Joseph Wisenblit
Paul Trott, Portsmouth Business School