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Principles of Marketing (BUS130/233)

You searched for: Subject Marketing. Remove constraint Subject: Marketing. Course BUS130/233 Remove constraint Course: BUS130/233
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book 1. Essentials of marketing
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
BUS130/233

BUS240

book 2. Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
BUS130/233

BUS304

BUS340

BUS502

book 3. Marketing strategy and competitive positioning
Graham Hooley... [and three others]
BUS130/233

book 4. Digital marketing excellence : planning, optimizing and integrating online marketing
Dave Chaffey and PR Smith
BUS130/233

book 5. Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison
BUS130/233

BUS472

book 6. Principles of marketing for a digital age
Tracy L. Tuten
London : SAGE, 2020
BUS130/233

book 7. Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch, San Diego State University
BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

book 8. Essentials of services marketing
Jochen Wirtz
SW480

BUS130/233


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