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book 1. Essentials of marketing
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
BUS130/233

BUS240

book 2. Strategic marketing management : the framework
Alexander Chernev
Chicago, IL, USA : Cerebellum Press, 2019
BUS540

book 3. Handbook of research methods for marketing management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum & Christian M. Ringle
BUS531

book 4. Marketing management
Greg W. Marshall, Mark W. Johnston
BUS304

BUS540

book 5. Marketing real people, real choices
Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
BUS240

book 6. M : marketing
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver
BUS304

book 7. Principles of marketing
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
BUS130/233

BUS304

BUS340

BUS502

book 8. Growth hacker marketing : a primer on the future of PR, marketing, and advertising
Ryan Holiday
London : Profile Books Ltd., 2014
PRA420

book 9. Crawl, walk, run : advancing analytics maturity with Google Marketing Platform
Michael Loban, Alex Yastrebenetsky
BUS521

book 10. Marketing analytics : a practical guide to improving consumer insights using data techniques
Mike Grigsby
BUS532

BUS240


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