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Strategic Innovation and Marketing Management (BUS540)

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book 1. Strategic marketing management : the framework
Alexander Chernev
Chicago, IL, USA : Cerebellum Press, 2019
BUS540

book 2. Harnessing creativity and innovation : through the prism of business ethics
Ricky W. F. Szeto, and Edward C. H. Cheng
Singapore : McGraw-Hill, c2017
BUS540

book 3. Marketing management
Greg W. Marshall, Mark W. Johnston
BUS304

BUS540


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