Crawl, walk, run : advancing analytics maturity with Google Marketing Platform
Michael Loban, Alex Yastrebenetsky.
[Place of publication not identified] : Lioncrest Publishing, ©2021.
"Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You’ll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). " --
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 LOB 2021 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing Management.
- Marketing > Statistical methods.
- Language:
- English
- ISBN:
- 9781544520186
- Course:
- BUS521
Digital Marketing and Internet Consumer Behavior
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