Strategic marketing management : the framework
Alexander Chernev.
Chicago, IL, USA : Cerebellum Press, 2019.
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities.
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.8 CHE 2019 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing
- Marketing > Management.
- Publication Year:
- 2019
- Language:
- English
- Published:
- Chicago, IL, USA
- ISBN:
- 1936572591, 9781936572595
- Course:
- BUS540
Strategic Innovation and Marketing Management - Bibliography:
- Includes bibliographical references and index.
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