HKSYU Course Resources Search Results

Customer Insights and Experiences (BUS240)

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1. Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch, San Diego State University

BUS360

BUS304

BUS130/233

BUS240

BUS502

JOUR450

PRA330

2. Customer relationship management : concepts and technologies

Francis Buttle and Stan Maklan

BUS240

3. The customer rules : the 39 essential rules for delivering sensational service

Lee Cockerell

New York : Crown Business, 2013

BUS240

4. ABC's of relationship selling through service

Charles M. Futrell, Raj Agnihotri, Michael T. Krush

BUS240

5. Marketing analytics : a practical guide to improving consumer insights using data techniques

Mike Grigsby

BUS532

BUS240

6. Service operations management

Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark

BUS240

7. Customer service : skills for success

Robert W. Lucas

BUS240

8. Managing customer experience and relationships : a strategic framework

Don Peppers, Martha Rogers

BUS240

9. Essentials of marketing

William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD

New York, NY : Mcgraw-Hill, 2020, ©2021

BUS130/233

BUS240

10. Marketing real people, real choices

Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate

BUS240

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