HKSYU Course Resources

Customer relationship management : concepts and technologies

Francis Buttle and Stan Maklan.
[Oxfordshire] ; New York : Routledge, 2019. ©2019

Availability

At the library
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Bibliographic Information

Format:
book Book
Author:
Buttle, Francis
Subject:
Customer relations > Management.
Language:
English
ISBN:
9781138498266, 9781138498259
Course:
BUS240
Customer Insights and Experiences
Note:
Revised edition of the authors' Customer relationship management, 2015.
Bibliography:
Includes bibliographical references and index.

 

 


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