HKSYU Course Resources Search Results

Research Methods and Design (BUS531)

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1 - 16 of 16

1. Marketing research

Barry J. Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund

BUS531

2. Business statistics : for contemporary decision-making

Ken Black

Danvers, MA : Wiley, 2023

BUS531

3. Business research methods

Emma Bell, Alan Bryman, Bill Harley

BUS532

BUS320

BUS235

BUS531

4. Marketing research

Alvin C. Burns, Ann Veeck

BUS531

BUS235

5. Business research : a practical guide for students

Jill Collis, Roger Hussey

BUS531

6. Management and business research

Mark Easterby-Smith [and three others]

BUS531

7. Research methods in business studies

Pervez Ghauri, Kjell Grønhaug, Roger Strange

BUS531

8. Handbook of research methods for marketing management

Edited by Robin Nunkoo, Viraiyan Teeroovengadum & Christian M. Ringle

BUS531

9. The generic qualitative approach to a dissertation in the social sciences : a step by step guide

Sandra Kostere and Kim Kostere

BUS531

10. Making sense of data in the media

Andrew Bell...[and four others]

BUS235

BUS531

11. Marketing research : an applied orientation

Naresh K. Malhotra, Georgia Institute of Technology

BUS541-2

BUS531

BUS472

BUS235

12. Publication manual of the American Psychological Association : the official guide to APA style

13. Data analysis with SPSS for survey-based research

Saiyidi Mat Roni, Hadrian Geri Djajadikerta

Singapore : Springer Nature Singapore Pte Ltd., [2021]

BUS531

14. Exploring research

Neil J. Salkind, University of Kansas

Harlow, Essex : Pearson Education Limited, [2022]

BUS531

15. Research methods and data analysis for business decisions : a primer Using SPSS

James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

BUS531

16. A step-by-step guide to exploratory factor analysis with SPSS

Marley W. Watkins

BUS531

BUS472

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