Marketing research
Alvin C. Burns, Ann Veeck.
Harlow : Pearson, 2020 ©2020
"For courses in global marketing A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers" --
Physical items: 2, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 BUR 2020 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing research.
- Language:
- English
- ISBN:
- 9781292318042
- Course:
- BUS531
Research Methods and Design - BUS235
Marketing Research - Bibliography:
- Includes bibliographical references and indexes.
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