Marketing research
Barry J. Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund.
South Melbourne, Victoria : Cengage Learning Australia, [2020]
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 BAB 2020 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Marketing research > Textbooks.
- Marketing research.
- Language:
- English
- ISBN:
- 9780170438964, 0170438961
- Course:
- BUS531
Research Methods and Design - Note:
- "Authorised adaptation of Babin's Essentials of marketing research 7th edition (2019)"--Title page verso.
- Bibliography:
- Includes bibliographical references and index.
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