Research methods in business studies
Pervez Ghauri, Kjell Grønhaug, Roger Strange.
Cambridge, United Kingdom : Cambridge University Press, 2020.
"We are very pleased to present the fifth edition of our book on Research Methods. The first edition of this book, published in 1995, received considerable recognition and attention, mainly from scholars in the United Kingdom, Scandinavia and the Netherlands. The second, third and fourth editions, published in 2002, 2005 and 2010, were used in several American and Asian schools, in addition to many European schools, and have been translated into several languages such as; Chinese, Portuguese and Estonian. The fourth edition in particular was widely praised for its direct and concrete approach to research methods not only for business studies but also for social sciences in general. Over the past fifteen years, we personally received many positive comments on the accessibility and directness of the text from our colleagues and the students who used it. But at the same time, we also received a lot of feedback on what was missing in the book, and valuable input on how it could be improved"--
Physical items: 1, Online items: 0
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Location | Call number | Status |
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English Book (4/F) | 658 GHA 2020 | Available |
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Bibliographic Information
- Format:
- Book
- Subject:
- Management > Research.
- Business > Research.
- Language:
- English
- ISBN:
- 9781108708241, 1108708242
- Course:
- BUS531
Research Methods and Design - Bibliography:
- Includes bibliographical references and index.
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