Research methods and data analysis for business decisions : a primer Using SPSS
James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
Cham, Switzerland : Springer Nature, [2021]
"This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations." --
Physical items: 1, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 519.5 SAL 2021 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Statistics.
- Executives > Training of.
- Sampling (Statistics)
- Quantitative research.
- Social sciences > Statistical methods.
- Statistics > Computer programs.
- Language:
- English
- ISBN:
- 9783030844233
- Course:
- BUS531
Research Methods and Design - Series:
- Classroom companion.
- Note:
- Translation of : Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP, Excel og Spss, 3. utgave.
- Bibliography:
- Includes bibliographical references and index.
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