Business research methods
Emma Bell, Alan Bryman, Bill Harley
Oxford, United Kingdom ; New York, NY : Oxford University Press, [2022]
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up
Physical items: 4, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 658.0072 BRY 2022 | Available |
| Location | Call number | Status |
|---|---|---|
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| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Business > Research > Methodology
- Language:
- English
- ISBN:
- 9780198869443, 0198869444
- Course:
- BUS532
Marketing Analytics - BUS320
Business Research Methods - BUS235
Marketing Research - BUS531
Research Methods and Design - Note:
- Previous edition: 2019
- Alan Bryman appeared as the first named author on earlier editions
- Bibliography:
- Includes bibliographical references and indexes
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