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Customer Insights and Experiences (BUS240)
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Lee Cockerell
New York : Crown Business, 2013
Charles M. Futrell, Raj Agnihotri, Michael T. Krush
Francis Buttle and Stan Maklan
Robert W. Lucas
Don Peppers, Martha Rogers
Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
Mike Grigsby
George E. Belch & Michael A. Belch, San Diego State University