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Customer Insights and Experiences (BUS240)
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William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021
Lee Cockerell
New York : Crown Business, 2013
Charles M. Futrell, Raj Agnihotri, Michael T. Krush
George E. Belch & Michael A. Belch, San Diego State University
Francis Buttle and Stan Maklan
Robert W. Lucas
Don Peppers, Martha Rogers
Mike Grigsby
Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark