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1. Marketing Research

V. Kumar ... [et al.]

Hoboken, NJ : John Wiley & Sons, Inc., [2019]

BUS320

2. Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison

BUS130/233

BUS472

3. Marketing research

Barry J. Babin, Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund

BUS531

4. Marketing research

Alvin C. Burns, Ann Veeck

BUS531

BUS235

5. Marketing research : an applied orientation

Naresh K. Malhotra, Georgia Institute of Technology

BUS541-2

BUS531

BUS472

BUS235

6. Marketing research methods : quantitative and qualitative approaches

Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz

BUS235

7. Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

Martin Eisend, Alfred Kuss

BUS235

8. Marketing analytics : a practical guide to improving consumer insights using data techniques

Mike Grigsby

BUS532

BUS240

9. Marketing analytics : a machine learning approach

edited by A. Mansurali, P. Mary Jeyanthi

BUS532

10. Creating new markets in the digital economy : value and worth

Irene C.L. Ng, Cover image and cartoons created by Elizabeth Shi-Yin Ho

SOC413

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